Southology – The new agriculture

A microphone in one hand and a legal hemp top in the other.

This could be the perfect image of Southology, a Calabrian rapper who has made his southern identity a trademark, both in his rhymes and in a courageous entrepreneurial venture. A journey from music to the land that led him to found “Regina del Sud,” a farm specializing in legal marijuana, combining his passion for hip hop culture with an idea of development and legality for his land. Today, however, the scenario has changed radically. With the government's recent change in legislation, which effectively bans the light hemp supply chain, the entrepreneurial dream of Southology and many other farmers has turned into a nightmare. An entire production chain, which represented a hope for economic rebirth and a legal alternative, is in danger of being wiped out. In this chat, we're not just talking about the end of a business. With Southology, we will delve into his sharpest bars, analyzing his unique style and the way politics and social issues have always influenced his music.

An interview to understand what it means today to be an artist and entrepreneur in the South, amid passion, cultural battles, and laws that, instead of supporting, undermine.