PRIVACY STATEMENT

We consider our readers and customers our partners. This partnership also extends to the way we treat your personal data. It goes without saying for BRIGNOLE to partner with its users when it comes to protecting their privacy.We collect only the data we need to make your reading and shopping experience easier. You decide what data you make available to us. By passing information to BRIGNOLE for better service, you help make Aelle Hip Hop Magazine better for everyone. We are committed to ensuring that your personal information is protected and processed in accordance with the law. With this data protection statement we inform you in detail about our data processing.

Scope of application

This data protection statement applies to all commercial and editorial activities of BRIGNOLE through the Aelle Hip Hop Magazine website. Should contradictions arise between this data protection statement and other applicable contractual or commercial terms, the provisions of this data protection statement take precedence over the others. This data protection declaration applies to both existing and future personal data. By agreeing to the processing of your personal data, not only will your personal data collected in the future be processed in accordance with this data protection declaration, but also the personal data we have already recorded.When we talk in this data protection declaration about processing your personal data, we mean any operation carried out with it. This includes, for example, collection, recording, management, use, transmission, disclosure or deletion.We collect personal data to offer you better services, to optimize our e-commerce and enjoyment of editorial content.

Why we collect and process personal data

We collect and process personal data for several purposes that can be summarized in the following groups. We may process your personal data specifically for one or more of the following purposes.

Products, customer services and e-commerce

Preparation and sale of our products and services;
Processing of orders and contracts, including sending order and shipment confirmations, delivery confirmations, delivery, and invoicing;
Organization and conduct of customer services and after-sales support.

Communication with customers and readers

Preparation, administration and conduct of communication with the user through electronic media;
Service or business communication via e-mail or other channels authorized by you;
Handling of contact requests received through the site.

Technical analysis and service improvement

Anonymous statistical analysis of browsing behavior to improve site usability;
Verify proper operation of the shopping cart and checkout procedures.

Direct marketing

Sending personalized communications (e.g., newsletters) only when explicitly requested or authorized;
Adjusting the offers on our website according to the preferences shown while browsing.

When we collect your personal data

We collect personal data when we have contact with you. Situations in which we have contact with you include:

Purchase our products or services in our online shop;
Browse through our editorial content;
Resort to customer service;
You voluntarily subscribe to our newsletter;
Communicate with us by e-mail or contact form.

What are your personal data that we collect

First, we collect personal data that you make available to us, but also those that are recorded automatically or manually in our contact occasions with you.

Data concerning the person:

Surname and first name;
Billing and shipping address;
Language preference;
Telephone number(s) (only if needed for order or contact);
E-mail address(es);
Generic information about the type of device used for browsing (Smartphone, Tablet or PC) in order to optimize the display of the site. We do not collect unique device identification numbers.

Customer activity data:

Contract data (date of order, type of products purchased, value, payment method);
Purchase information (order history, shipping status, any returns or complaints);
Session data of visits to our website (duration, pages visited, language and country preferences, browser and operating system information, anonymized IP addresses).

How long we keep your personal data

We retain your personal information as long as we deem necessary or appropriate for compliance with applicable laws, or as long as necessary to fulfill the purposes for which it was collected (e.g., fiscal management of orders).We delete your personal information as soon as we no longer need it and in any case upon expiration of the maximum retention period prescribed by law.

To whom we forward your personal information

We do not forward, sell or give away your personal data to any other company or third persons for commercial or marketing purposes.BRIGNOLE's employees and collaborators may access this data only to analyze it and use it for the company's own activities (e.g., order fulfillment).We may pass on your personal data only and exclusively in the event that we deem it necessary for compliance with applicable laws and requirements, in case of legal proceedings or at the request of the competent authorities.

How we protect your personal information

We have appropriate technical and organizational measures in place to ensure the confidentiality and security of your personal data. We protect your data from unauthorized access, loss or falsification. However, the transmission of information via the Internet involves unavoidable risks for which we cannot provide an absolute guarantee.

How we use cookies and analytics tools

We use cookies on our site to ensure the functionality of the site and e-commerce (e.g., keeping products in the shopping cart).

Why we use cookiesWe use them to ensure the technical operation of the online shop (shopping cart, login), to remember your preferences, and for anonymous statistical analysis to improve your experience.

What data is stored in cookiesIn the cookies we use, no personal data is stored that would directly identify you as a person. Cookies are assigned a technical identification number.

How you can prevent cookies from being savedYou can set your browser not to accept cookies. Keep in mind that by disabling cookies, some essential functions (such as the shopping cart) may not work properly.

YouTube embedded videos

Our site uses YouTube (Google) plugins for embedding videos. When you visit a page containing a YouTube video, a connection is established to YouTube/Google's servers.We use the enhanced privacy mode (if available), however YouTube may collect information about your IP address and the device you are using, especially if you are logged into your Google account while visiting our site.For more information about YouTube's processing of user data, see Google's privacy policy: https://policies.google.com/privacy.

How we evaluate log files

Every time you access our site, the server automatically records some data (log files) such as date, time, IP address, originating page and browser type. This data is used only to ensure the stability and security of the system and to resolve any technical errors.

How we use Google Analytics

We use Google Analytics to statistically analyze site usage. The information generated by the cookies about your use of the site (including your IP address, which is anonymized) is transmitted to Google. We use this data only to understand how the site is used and improve it, not for individual commercial profiling.

Who we are (data collection holder)

Holder of the data collection is BRIGNOLE, 11 Monte Carmen Street, 6900 Lugano, Switzerland.

Your rights and contact information

You have the right to obtain information about your data, request its correction, deletion or object to its processing.To exercise these rights or if you have any questions, please contact us at:BRIGNOLEvia Monte Carmen 11, 6900 Lugano - Switzerland

Updates

We may update this statement from time to time. We recommend that you check it regularly.

Date: 12/19/2025

Version: 2.1

Impressum: BRIGNOLEvia Monte Carmen 11, 6900 Lugano - Switzerland